What is a good article? Most professional writers will answer that it is a competent, useful and properly formatted text. But for an article to be really “good,” it must necessarily be interesting. To interest the reader is a real skill. And your work will be appreciated many times more if you develop this skill.
The most brilliant thoughts often come to authors precisely when they are not working on a text. But as soon as a journalist or copywriter begins to write, the inspiration disappears somewhere, and in the head there is not a single good idea about the subject of the article. We have to literally “squeeze” out of himself every line. Of course, this greatly affects the quality of work. How can you write an interesting article author who is not enthusiastic about the chosen topic? For such cases there is a beautiful and simple solution. Let you always have at hand a notebook and a pen, where you will write down all the successful ideas as soon as they come to you. Do not hope that you will remember everything – no, that’s not going to happen. And good thoughts are sure to be lost afterwards.
Work well on the title, the introduction and the final part of the text. Statistics shows that readers pay attention to these elements of the article in the first place, and only then begin to read in full. Here it is important to observe the golden mean and not to make the introduction too long, but reveal in it the essence of the article. When writing the intro and the final part, try to focus the reader’s attention on the benefits he will get after reading it. Usually 3-4 sentences will be enough to interest your audience.
Text is not always something serious. Copywriters and bloggers who develop their business on social networks should keep this in mind. You don’t have to publish only expert, useful and selling texts every time. Sometimes people go to social networks to distract themselves and relax. So it’s worth choosing a day when you only write entertaining, lighthearted texts.
Say out loud what you are writing. This is a very effective and useful tiphack, thanks to which you can look at your own text as if from the outside. If the article reads at ease, it will already be interesting. But, remember, every sentence must make sense. Meaningless sentences clog up your text – it’s “water,” which you can safely delete.
You may be a seasoned expert in the subject you are writing on. However, the professionalism of the author lies in the ability to present even the most complex information in an interesting and accessible way.
